10 BEST NATURAL, NON-TOXIC, ORGANIC & CLEAN MAKEUP BRANDS FOR A HEALTHY BEAUTY ROUTINE

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This blog post is all about the best natural, non-toxic, organic & clean makeup brands! 

Whether we wear makeup every day or only on special occasions, cosmetics are here to help us enhance our natural beauty, express ourselves, and boost our confidence. 

But sometimes, those products can lead to skin irritation, redness, and breakouts.

Even worse, most of them are filled with toxic chemicals we shouldn’t be putting anywhere on our face or body! 

Thankfully, more and more brands have understood that beauty should never come at the cost of our health.

These offer safe, eco-friendly formulas that are not only good for our skin, but also for our health and that of the planet. 

In this article, I’ve rounded up the 10 best natural, non-toxic, organic, and clean makeup brands so you can detox your beauty routine effortlessly.

Whether you’re looking for a natural lip stick or a chemical-free foundation, these cosmetics brands have you covered! 

And if you’re on the hunt for non-toxic skincare products, check out: 10 best sustainable & clean skincare brands that promise a healthy glow.

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Why switch to clean, organic, non-toxic & natural makeup brands? 

Conventional makeup is often packed with harmful substances that can have negative impacts on our health, both in the short and long term. 

For instance, many products are formulated with toxic chemicals such as parabens, formaldehyde, PEGs, BHA or BHT, triclosan, and synthetic fragrances (which often contain phthalates).

Those have been linked to various health issues such as endocrine disruption, bacterial resistance, and even cancer. 

Some makeup products, including face powders, lipsticks, and eye shadows, can even contain heavy metals like lead, cadmium, and chromium!

Those can cause damage to the kidneys, nervous system, and other organs in the body. 

Not only that, but other chemicals clog our pores, prevent our skin from breathing, and may lead to allergies, skin irritation, breakouts, and redness.

Many, like siloxanes, are also toxic to aquatic life, bioaccumulative, and persistent in the environment. 

Thankfully, makeup doesn’t have to be harmful to our health and that of the environment.

A growing number of brands offer non-toxic and natural makeup made with safe ingredients!

These are not only better for our health, but also for our skin as they’re usually formulated with gentle ingredients that nourish and allow our skin to breathe. 

Clean cosmetics brands are also more environmentally conscious and offer sustainable packaging options. 

Now, if you’re wondering, “What are the best non-toxic makeup brands?”, read on because I share my top ten picks in this article! 

What to look for when shopping for organic, natural, clean & non-toxic makeup? 

If you’re looking for clean, non-toxic, and natural makeup, make sure to always read the ingredient list.

If the brand doesn’t disclose all its ingredients, steer clear of it! 

In general, avoid products containing the following harmful chemicals: 

• Parabens
• Phthalates 
• PEGs
• BHA/BHT
• Synthetic fragrances 
• Triclosan
• Siloxanes
• Formaldehyde
• Mineral oil 
• Petrolatum 
• Ethanolamines like DEA, TEA & MEA
• Talc 
• Silicones 
• Toluene 
• Carbon black 

Instead, buy from brands that use only natural ingredients and safe synthetics.

If they’re organic, that’s even better! 

Natural cosmetics brands often use whole, plant-based ingredients such as jojoba oil, shea butter, castor seed oil, aloe vera, botanical or fruit extracts, and mineral pigments (preferably those that are ethically sourced). 

Also, prefer unscented products or makeup that is naturally scented using essential oils. 

Another great way to ensure you’re buying clean makeup is to look for third-party certifications like: 

• USDA Organic
• MADE SAFE
• COSMOS 
• EWG Verified 

I also like to buy makeup that is cruelty-free and carries the Leaping Bunny certification. 

If you can, buy from companies that use eco-friendly packaging such as recycled aluminum tubes, glass jars, recycled plastic containers, or refills. 

You may also want to support those who have implemented sustainable initiatives and that prioritize responsible sourcing. 

Read more: 10 best natural, non-toxic & organic lipstick & lip gloss brands for a gorgeous smile

10 best natural, non-toxic, organic & clean makeup brands for a healthy beauty routine 

1. RMS Beauty

Categories: Foundations, Concealers, Bronzers, Blushes, Luminizers, Setting Powders & Mists, Palettes, Primers, Gloss, Lipsticks, Lip Pencils & Balms, Mascaras, Eyebrow Pencils, Eyeshadows, Eye Pencils, Brushes & Sponges, Skincare Products 

On a mission to clean up the beauty industry, RMS Beauty creates non-toxic makeup and skincare products made with food-grade, raw, wildcrafted, organic, and natural ingredients. 

It has everything from lipsticks and mascaras to palettes and mineral sunscreen!

All of these are completely free of synthetic fragrances, phthalates, parabens, talc, and other harmful chemicals.

RMS Beauty’s makeup is filled with skin-nourishing ingredients like vegetable squalane, shea butter, jojoba oil, and cocoa seed butter. 

The brand also sources its ingredients and manufactures its products using sustainable practices, and has even launched a refillable primer!

Plus, it doesn’t test on animals, and many of its products come in eco-friendly packaging made from glass, recycled aluminum, recycled plastic, or recycled paper. 

2. Jones Road

Categories: Eyeliners, Mascaras, Eye & Brow Pencils, Eyeshadows, Lipsticks, Gloss, Lip Pencils, Balms, Foundations, Tinted Moisturizers, Powders, Bronzers, Blush, Skincare Products, Makeup Brushes & Puffs

Jones Road’s makeup is made with clean, high-grade formulations designed to work on every skin type and tone. 

Whether you choose the brand’s face pencil, its gel bronzer, its lip tint, or its mascara, they’re all free of toxic chemicals such as sulfates, phthalates, PEGs, silicones, petrolatum, or EDTA. 

If you like multipurpose products, you’ll be happy to hear that Jones Road has a lip and cheek stick as well as a balm that works as a blush, bronzer, highlighter, and more! 

Everything is also Leaping Bunny certified and made with naturally derived and safe synthetic ingredients. 

Moreover, the company offers a wide range of makeup brushes, perfume, and skincare products. 

3. Ogee

Categories: Tinted Moisturizers, Blush, Highlighters, Bronzers, Concealers, Tinted Lip Balms, Foundations, Powders, Lipsticks, Mascaras, Makeup Tools, Skincare Products

Looking for organic and 100% natural makeup?

You’ll love Ogee!

This clean cosmetics brand has a small yet thoughtfully curated makeup collection formulated with at least 70% organic ingredients.  

It mostly offers face makeup, but also a few lip products and a volumizing mascara. 

Each formula is designed to balance biocompatibility with the skin using sustainably sourced ingredients like organic beeswax, aloe leaf juice, flower extracts, and USA-made jojoba oil. 

It also doesn’t contain any GMOs, gluten, artificial additives, synthetic fragrances, or harmful chemicals. 

Ogee products are also cruelty-free and suitable for all skin types.

Not to mention the company utilizes renewable energy and offers refills for both its lipstick and its skin-perfecting powder, allowing you to save money and reduce waste!

4. MERIT

Categories: Bronzers, Highlighters, Tinted Lip Oils, Serums, Tinted Mineral Sunscreens, Priming Moisturizers, Mascaras, Lipsticks, Gel Brow Pencils, Eyeshadows, Hydrating Balms, Blush, Lip Liners, Complexion Sticks, Brushes, Perfume 

MERIT is a minimalism-inspired, clean makeup brand crafting versatile products that help us do more with less.

Each product is made to be buildable and impossible to mess up, and only contains skin-loving, non-toxic ingredients. 

Besides being 100% vegan and cruelty-free, the brand’s makeup is free of acne- or inflammation-triggering ingredients and harmful chemicals such as talc, formaldehyde, phthalates, parabens, mineral oil, and sulfates. 

Its lip and tinted face products are all available in many different shades. 

MERIT also uses packaging made from eco-friendly materials like recycled plastic, and for every first order, you get a beautiful, washable makeup bag for free! 

5. Ilia

Categories: Mascaras, Blush, Crayons, Eyeshadow Sticks & Palettes, Complexion Sticks, Lipsticks, Foundations, Concealers, Lip Crayons, Eyeliners, Bronzers, Brow Pencils, Setting Powders, Primers, Highlighters, Brushes, Skincare Products

Ilia is a sustainable beauty brand offering non-toxic makeup made with ingredients that protect your skin from environmental stressors. 

It sells everything from eyeshadow palettes to foundations to mascaras, all of which are formulated without parabens, PEGs, phthalates, cyclomethicones, mineral oil, gluten, talc, and BHA/BHT. 

Ilia makes them using a combination of organic, natural ingredients and safe synthetics, and the mica it uses is ethically sourced!

Many products are also multi-use and super easy to apply. 

The brand also prioritizes sustainable packaging and even allows us to send back our empties so they can get recycled properly (all for free!).  

Did I mention that Ilia is a member of 1% For The Planet and Leaping Bunny certified?

6. Tower 28

Categories: Concealers, Tinted Sunscreen, Mascara, Eyeliners, Gloss, Lip Liners, Blush, Powders, Bronzers, Highlighters, Lash Curlers, Skincare Products

Tower 28 crafts dermatologist-tested skincare and makeup products specifically formulated to be gentle even on sensitive skin. 

All of them are non-irritating, non-comedogenic, and fragrance-free! 

Their formulas do not contain any allergens, pore-clogging oils or waxes, or animal-derived ingredients. 

Whether you’re looking for clean makeup for your eyes, cheeks, complexion, or lips, the brand has you covered with its cruelty-free products. 

All its skincare products are also approved by the National Eczema Association, the National Psoriasis Foundation, and the National Rosacea Society. 

Plus, Tower 28 products have been recognized multiple times with Allure’s Best of Beauty awards!

Their product packaging is also made from post-consumer recycled plastic. 

7. Saie

Categories: Setting Powders, Blush, Lip Pencils, Gloss, Bronzers, Tinted Moisturizers, Foundations, Highlighters, Concealers, Sunscreen, Mascaras, Brushes

Saie’s makeup collection includes everything from a clean liquid foundation made with hyaluronic acid to a creamy lip pencil available in five different shades to an undetectable powder that sets makeup for up to eight hours. 

The brand makes its products using non-toxic ingredients such as jojoba oil, squalane, castor seed oil, shea butter, and organic beeswax.

It also avoids toxic chemicals like talc, synthetic fragrances, chemical sunscreens, petrolatum, BHA, parabens, and phthalates. 

What’s more, I like that Saie has partnered with different climate nonprofits and is a member of 1% For The Planet.

It’s also plastic-negative, meaning that it removes more plastic waste from nature than it creates in its operations and packaging. 

And that’s not all! 

The brand carries the Leaping Bunny certification and provides us with a free shipping label we can use to send back empty products for recycling. 

8. The Organic Skin Co

Categories: Primers, Tinted Face Oils

The Organic Skin Co. is a vegan skincare brand selling organic makeup products made with supercritical CO2 extracts. 

It means that the brand uses a zero-waste extraction method that helps recover plant ingredients without using high temperatures, resulting in purer and more concentrated extracts. 

The Organic Skin Co’s primer is suitable for both oily and dry skin and is perfect if you want to minimize pores while providing a flawless base, or simply use it as a tinted moisturizer.

It’s rich in restorative oils and antioxidants, and comes in a recycled aluminum tube with a bamboo cap. 

The brand also has a natural, moisturizing face oil available in three different shades.

This one provides a buildable, silky-satin finish and helps soothe your skin, restore PH balance, and protect against aging and environmental stressors. 

The Organic Skin Co. works with partners prioritizing regenerative agriculture, and for every product sold, it either plants one tree or recovers five plastic bottles from waterways!

9. Kosas

Categories: Mascaras, Eyeliners, Eyeshadows, Brow Pencils & Gels, Lipsticks, Lipbalms, Lip Liners, Gloss, Blush, Bronzers, Powders, Foundations, Setting Mists, Concealers, Sunscreen, Highlighters, Serums, Brushes & Tools 

Kosas is dedicated to creating “clean makeup for skincare freaks” using only super-nourishing, skin-improving ingredients. 

Whether you opt for its brightening powder, its defining brow pencil, or its plumping peptide lip treatment gloss, everything is made to be comfortable to wear and gentle, even on sensitive skin. 

Many of its products contain squalane, hyaluronic acid, ethically sourced mica, and various plant and fruit extracts. 

The brand’s effective, dermatologist-tested formulas are made without toxic substances like synthetic fragrances, talc, phthalates, PEGs, or parabens, and are 100% cruelty-free. 

I also like that all the tubes are made from biomaterials and that the company works with manufacturing partners using green energy! 

10. Axiology

Categories: Face Crayons (For Eyes, Lips & Cheeks), Multi-Use Face Sticks, Foundations, Mascaras, Lip Gloss, Eyeliners, Eyeshadows

Struggling to find a truly sustainable makeup brand?

This one won’t disappoint you! 

Axiology is a woman-owned, cruelty-free, and vegan beauty brand selling zero-waste, plastic-free makeup that is 100% handmade in the USA. 

It is known for its multi-use, tubeless face crayons, which can be applied on your eyes, cheeks, and lips.

These contain only nine natural ingredients (many are organic!), including nourishing butter, plant oils, and antioxidants, and provide a long-lasting, semi-matte finish. 

The brand also has different face sticks that can be used as a blush, eye shadow, lipstick, highlighter, and bronzer. 

Looking for a plastic-free foundation?

Axiology has you covered with its lightweight, breathable foundation infused with snow and reishi mushrooms.

Its creamy formula deeply hydrates your skin and offers a radiant glow.  

What’s more, the company sells a refillable mascara and lip gloss from the brand Izzy, as well as an eyeliner and eyeshadow from Neen (also refillable!). 

Did I mention that all Axiology boxes are made from paper trash collected on an island? 

Final thoughts on the best non-toxic, natural, clean & organic makeup brands

I hope you’ve found this article about the best non-toxic, organic, natural & clean makeup brands helpful and that you could find products you’ll love using every day!

Whether we’re on the lookout for a natural lipstick, a non-toxic mascara, or a chemical-free foundation, these brands help us make our beauty routine as healthy as possible. 

Plus, most of them are great eco-friendly alternatives to conventional makeup brands! 

If you want to clean up your beauty routine, you may want to read the following articles, too: 

• 9 best natural & non-toxic nail polish brands for a healthier manicure
• 8 best non-toxic, natural, phthalate-free & clean perfume brands for safe spritzing
• 12 best organic, clean, non-toxic & natural face moisturizers for a glowing complexion
• 8 best organic, non-toxic & natural lip balm and chapstick brands for soft, hydrated lips
• 9 best sustainable & ethical jewelry brands that shine responsibly

Which natural cosmetics brands have you decided to try? 

Please leave a comment! 

Don’t forget to share this blog post with your friends so they can find clean non-toxic makeup brands too. 

Looking for more non-toxic & sustainable brands? Check out the Ethical & Sustainable Brand Directory!

It features conscious brands in various categories, from home goods and furniture to fashion and clean beauty!

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