10 BEST NON-TOXIC, NATURAL & ORGANIC LIPSTICK & LIP GLOSS BRANDS FOR A GORGEOUS SMILE
This blog post is all about the best natural, non-toxic, and organic lipstick and lip gloss brands!
A lipstick or gloss is a must-have in many women’s makeup bags, and for a good reason.
It can instantly elevate our look, making us appear more elegant and put-together!
Whether we prefer an all-natural look with just a subtle pop of color on our lips or a full-face makeup, wearing the right lipstick can make all the difference.
But with so many options on the market, choosing the right one can be challenging.
And it becomes an even bigger task when we’re looking for a safer alternative.
The thing is, most lip products are filled with toxic chemicals that we unintentionally end up ingesting.
Yuck!
Thankfully, a growing number of brands are crafting cleaner formulas made without harmful substances.
In this article, I share with you 10 of the best non-toxic, natural, and organic lipsticks and lip glosses.
None of these brands tests on animals, and almost all offer vegan products.
And if you’re looking for a safe lip balm made with clean ingredients, check out: 8 best organic, non-toxic & natural lip balm and chapstick brands for soft, hydrated lips.
This blog post contains affiliate links which means that if you buy something through such links, I will get a small commission without any extra cost for you. Please read my Disclosure for more details.
Why switch to a natural, organic & non-toxic lipstick or lip gloss?
Like many other beauty products, most lipsticks and glosses are filled with toxic chemicals that can negatively impact our health over time.
This is especially concerning because these products don’t just sit on our lips for hours each day; we also end up unintentionally ingesting some of it!
Not only can lipsticks contain allergens and skin irritants, but they can also be formulated with hormone-disrupting chemicals, such as parabens, BHA, and phthalates.
Lip products can even contain carcinogens, like formaldehyde or formaldehyde-releasing preservatives.
Studies have also repeatedly found concerning amounts of lead in cosmetics, especially in lipsticks.
Plus, trace amounts of other heavy metals like cadmium and arsenic have been detected in some products, which come with their own serious health effects.

As if that was not enough, lipsticks are often made with unethically sourced mica and are typically tested on animals, raising serious ethical issues.
Fortunately, more and more conscious brands are launching safer, cleaner alternatives to conventional lip products!
These make sure to only use organic, natural, and non-toxic ingredients that are not only effective and long-lasting, but also beneficial for our lips.
They use nourishing plant oils, botanicals, and natural waxes that protect and hydrate our lips.
Non-toxic & organic lipstick brands also usually prioritize sustainability and ethical sourcing, so it’s a win-win.
If you’re wondering, “What is the healthiest lipstick brand?”, read on!
You’ll find my top 10 picks in this post, all of which are clean and cruelty-free.
What to look for when shopping for an organic, non-toxic & natural lipstick or lip gloss?
If you’re looking for a natural, non-toxic, and organic lipstick or lip gloss, remember to always check the ingredient list and stay away from brands that aren’t transparent about all their ingredients.
You particularly want to avoid lip products that contain:
- Parabens
- Phthalates
- Synthetic dyes: these may be contaminated with heavy metals
- BHA and BHT
- Formaldehyde and formaldehyde-releasing preservatives
- Petrochemicals such as petrolatum, mineral oil, and paraffin
- Synthetic fragrances
- Retinyl palmitate
- PEGs
- Triclosan
- Talc
Instead, buy an all-natural lipstick or a non-toxic one made with plant-based ingredients, natural minerals, and safe synthetics.
If you can buy from organic lipstick brands, that’s even better!
Clean cosmetics companies usually make their lip glosses and lipsticks from natural oils, waxes, and butters such as jojoba or coconut oil, shea or cocoa butter, and candelilla wax or beeswax.
Not only are these ingredients safe, but they’re also incredibly nourishing for our lips.
Also, choose lip products tinted with either fruit pigments, iron oxides, ethically sourced mica, or plant extracts.
To ensure you’re buying a clean lipstick or lip gloss, you may want to look for the following third-party certifications:
- EWG Verified
- USDA Organic
- COSMOS
- MADE SAFE
Try to buy from a brand that has implemented sustainable practices like using eco-friendly packaging and biodegradable formulas.
I also always look for brands that do not test on animals.
Read more:
- 10 best natural, non-toxic, organic & clean makeup brands for a healthy beauty routine
- 10 best sustainable & clean skincare brands that promise a healthy glow

10 best non-toxic, natural & organic lipsticks & lip glosses for a gorgeous smile
1. RMS Beauty
Types: Lipsticks, Lip Glosses, Lip Masks, Lip Oils
Vegan & Cruelty-Free? Cruelty-Free, But Not Entirely Vegan
RMS Beauty is a clean beauty brand selling makeup made with food-grade, wildcrafted, organic, and naturally derived ingredients.
It has a few organic lipstick options available in many different shades, including nudes, reds, and pinks.
These are deeply pigmented and long-wearing, and their lip-loving ingredients nourish and hydrate your lips just like a serum.
The brand also sells skin-nourishing lip glosses that double as a treatment balm and subtle volumizer.
These come in a practical tube and are made with soothing botanical butters and plumping peptides.
RMS Beauty discloses all its ingredients, and its products are completely free of synthetic fragrances, phthalates, parabens, talc, sulfates, and GMOs.
It also uses sustainable packaging and does not test on animals.
Some of the lip products are vegan-friendly, but not all of them (some contain beeswax).
2. Jones Road
Types: Lipsticks, Lip Glosses, Lip Pencils, Multi-Purpose Tinted Balms
Vegan & Cruelty-Free? Cruelty-Free & Half Of The Collection Is Vegan
Jones Road offers three different lipsticks, including one you can also use on your cheeks, a lip gloss, and a lip pencil.
These are made with skin-nourishing, natural ingredients such as jojoba oil, castor oil, shea butter, candelilla wax, and/or cocoa seed butter.
They do not contain any ingredients of concern like phthalates, PEGs, petrolatum, sulfates, EDTA, or cyclic silicones, and are 100% gluten-free.
The brand also has a “Miracle Balm”, which is a multi-purpose, light-reflecting balm that can be used as a tinted lip balm, but also as a blush, highlighter, bronzer, and more!
All Jones Road lip products are Leaping Bunny certified, and about half of them are vegan (the others contain beeswax and carmine).

3. Ogee
Types: Lipsticks, Tinted Lip Oils
Vegan & Cruelty-Free? Cruelty-Free, But Not Vegan (They Contain Beeswax)
Ogee sells organic lipsticks and tinted lip oils formulated with sustainably sourced, naturally derived ingredients and without harmful chemicals, additives, or fragrances.
It has a refillable, all-natural lipstick that provides a creamy, full-coverage color made from saturated mineral pigments.
It’s infused with micro hyaluronic acid to enhance moisture and boost collagen and contains antioxidant-rich vanilla extract.
The refills are much cheaper, so it’s a great option if you’re on a budget!
You can also opt for the (more affordable) Tinted Sculpted Lip oil, which nourishes and hydrates your lips while giving them a buildable color.
Another option is Ogee’s Sculpted Face Stick, a multi-purpose stick that does it all: bronzer, blush, highlighter, lipstick, and more.
The brand makes sure to source its ingredients responsibly.
For instance, it sources its hero ingredient, jojoba oil, from a sustainable organic farm based in the USA.
Plus, Ogee utilizes renewable energy and eco-friendly packaging.
4. Merit
Types: Lipsticks, Lip Oils, Lip Liners
Vegan & Cruelty-Free? Yes
Merit’s lipstick, which is available in many different satin and matte finishes, is designed to be so lightweight that you’ll forget you’re even wearing it!
Made with sunflower seed oil, plant-derived squalane, papain enzyme, and vitamin C, it moisturizes your lips while helping them look healthy and smooth.
This one even won the 2024 ALLURE Best Of Beauty awards!
The brand also has a great tinted lip oil and lip pencil formulated with other nourishing, skin-loving ingredients.
No matter which product you choose, they do not contain any toxic ingredients like parabens or sulfates.
For your first order, you’ll also get a free MERIT makeup bag, which is double-lined and machine-washable!
Did I mention that the company ships everything using recycled and compostable materials?

5. Ilia
Types: Lipsticks, Lip Oils/Glosses, Tinted Lip Balms, Lip Crayons, Lip Masks
Vegan & Cruelty-Free? Yes
Ilia is a vegan makeup brand offering non-toxic natural lipsticks and other lip care products made to hydrate, plump, and smooth.
Whether you opt for one of its tinted lip balms, its full-coverage lipstick, or its gloss lip oil, they’re all infused with potent skincare ingredients like seaweed extract, jojoba oil, organic castor oil, and hyaluronic acid.
The brand’s color palette is also incredibly rich, featuring everything from reds and browns to pinks and purples.
Ilia’s lip line is formulated with sensitive skin in mind and is gluten-free.
The company is also a member of 1% For The Planet and even allows you to ship back your empty beauty products (for free) so they can get recycled properly!
6. Tower 28
Types: Lip Glosses, Tinted Lip Balms, Lip Liners, 2-In-1 Blush-Lip Color
Vegan & Cruelty-Free? Yes
The ShineOn Lip Oil Jelly gloss by Tower 28 is formulated with five nourishing oils to soothe and protect your lips.
It also contains other lip-conditioning ingredients that will help keep your lips super soft.
This non-toxic lip gloss has a non-sticky texture and is available in many different shades in a milky or glossy finish.
Not to mention it has a light coconut flavor (made with food-grade ingredients)!
This product has a clean formula containing responsibly sourced mica and is free of synthetic fragrances, gluten, silicone, irritants, allergens, and pore-clogging oils.
And it comes in sustainable packaging made from recycled plastic.
Tower 28 also sells different tinted lip balms, a lip liner, and a two-in-one blush made for cheeks and lips.
What’s more, the brand’s formulas are all approved by the National Eczema Association, the National Psoriasis Foundation, and the National Rosacea Society.

7. Axiology
Types: Lipsticks, Lip Glosses, Lip Balms
Vegan & Cruelty-Free? Yes
Axiology is known for its plastic-free, vegan lipsticks called “Balmies”, which are multi-purpose tubeless crayons we can use on our lips, cheeks, and eyes.
These are handcrafted with nine nourishing natural ingredients (many are organic!) and deliver a long-lasting, matte finish.
You can also choose from ten gorgeous shades.
Prefer a natural lip gloss?
The brand has you covered with its zero-waste lip gloss that is buildable and endlessly refillable.
It provides lasting hydration and shine, and is even carbon-neutral!
The brand also doesn’t use any synthetic preservatives or harmful chemicals in its products and sources its mica from ethical suppliers.
To top it all off, Axiology uses recyclable packaging made from paper trash collected on an island.
It’s just one of its many sustainable initiatives!
8. Kosas
Types: Lipsticks, Lip Glosses, Lip Liners, Lip Balms
Vegan & Cruelty-Free? Cruelty-Free & Mostly Vegan (2 Aren’t Vegan)
Kosas is on a mission to offer “clean makeup for skincare freaks” and has several products designed to plump, hydrate, and color your lips.
Its two lipsticks and lip oil gloss are made with nourishing ingredients such as avocado oil, cocoa seed butter, hyaluronic acid, squalane, mango butter, and rosehip oil.
The brand stays away from more than 2,700 harmful ingredients like talc, parabens, phthalates, PEGs, and petrolatum.
If you want a vegan lipstick or gloss, just avoid the Weightless Lip Color and the LipFuel Lip Balm, as these contain beeswax.
I also love that Kosas partners with manufacturers that utilize green energy and ships everything using eco-friendly packaging.
Plus, the brand is Leaping Bunny certified!

9. Toups & Co
Types: Lipsticks, Lip Glosses, Lip Balms
Vegan & Cruelty-Free? Not Vegan, But Doesn’t Test On Animals
Toups & Co. creates a natural organic lipstick, a lip gloss, and lip balms, all handcrafted in Alabama using clean ingredients.
Everything is handmade in small batches, and all the ingredients are transparently disclosed.
The brand’s non-toxic lipstick is filled with nourishing butters, nutrient-dense ingredients, and highly pigmented colors.
Made with jojoba oil, avocado oil, and vitamin E, it will hydrate your lips while improving elasticity.
And it’s formulated with sensitive skin in mind!
Toups & Co.’s lip gloss is another great option that will provide all-day color with a non-sticky, glossy finish.
Its moisturizing formula contains vitamin E, coconut oil, and cocoa butter, among other all-natural ingredients.
The company doesn’t use any synthetic chemicals, fragrances, artificial colors, or hormone disruptors, and it sources its ingredients from fair trade and ethical farms and brands.
Not to mention it funds a grant program for farmers committed to regenerative agriculture!
10. 100% PURE
Types: Lipsticks, Lip Glosses, Lip Balms
Vegan & Cruelty-Free? Cruelty-Free, But Not Entirely Vegan
100% PURE sells fruit-pigmented natural makeup, skincare, and personal care products adhering to incredibly strict purity standards.
It stays away from toxic chemicals and makes sure to only produce biodegradable formulas.
Its lip collection includes everything from a few lipsticks and glosses to lip balms and a 2-in-1 lip & cheek tint.
The brand offers many different shades, all of which are formulated with real fruit pigments.
The formulas also contain nourishing oils and butters (some are organic).
If you’re vegan, don’t get any of the lip balms and the lip & cheek tint as these contain beeswax.
The lipsticks and glosses are all vegan-friendly, though!
Plus, 100% PURE uses eco-friendly packaging and, for every order, plants a tree or donates a bowl of dog food to shelter dogs.
Final thoughts on the best non-toxic, natural & organic lipsticks & lip glosses
I hope you’ve found this article about the best organic, non-toxic, and natural lipsticks and lip glosses helpful and that you could find a product you love.
Not only are these products completely safe to use, but they’re even packed with nourishing ingredients that help our lips look and feel their best!
If you’re on the lookout for other clean beauty products, read:
- 9 best natural & non-toxic nail polish brands for a healthier manicure
- 10 best non-toxic & natural sunscreen brands for healthy sun protection
- 8 best non-toxic, natural, phthalate-free & clean perfume brands for safe spritzing
- 12 best organic, clean, non-toxic & natural face moisturizers for a glowing complexion
- 9 best sustainable & ethical jewelry brands that shine responsibly
Which organic lip gloss or natural lipstick have you decided to try?
Please leave a comment below!
Don’t forget to share this blog post with your friends so they can easily find a non-toxic lipstick too!

Looking for more non-toxic & sustainable brands? Check out the Ethical & Sustainable Brand Directory!
It features conscious brands in various categories, from home goods and furniture to fashion and clean beauty!